We hope to make a new progress each season to offer our customers the cutting edge of ethical and eco-friendly fashion. Our materials and consistently improved and updated that are less harmful for the environment.
Fibers from forests
Tencel, also known as lyocell, starts its life as a tree. It is a fiber made from the wood pulp of trees that are grown and replaced on specialized farms. Unlike most cellulosic fabrics, Tencel is produced using recyclable, Earth-friendly solvents. When blended with cotton, Tencel adds wrinkle-resistance and the lustrous feel of a silk.
Tencel’s supply chain is transparent. It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation, or pesticides are used. These forests and the pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that the products come from socially and environmentally responsible forests. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel's farming practices as sustainable. Tencel eliminates the negative environmental impacts of traditional fiber processing, using new sustainable technologies.
The fiber uses less energy and natural resources to create, and is fully biodegradable. This eco-friendly fabric has natural breathability and great moisture absorption.
We are currently using organic cotton for a half of our cotton origin garments. We aim for this number to improve each season.
Our organic cotton is grown from non-genetically modified plants, and without the use of any synthetic agricultural chemicals, such as fertilizers or pesticides. The methods and materials used in organic cotton farming maintain soil fertility and reduce negative impacts on rivers and fresh water sources close to the cotton farms.
Organic cotton farming benefits the ecosystem by eliminating the use of pesticides and fertilizers. Organic cotton prevents contamination of groundwater, making drinking water clean and safe. It has been found that the impact of water pollution of organic cotton is 98% less compared to conventional cotton production.
Organic cotton farming also contributes to the fight against global warming. As synthetic pesticides and fertilizers are not used, it reduces nitrogen emission in the atmosphere. Organic cotton produces 94% less greenhouse gas emissions.
In addition, cotton grown organically reduces soil erosion and creates healthy soil. This type of soil has the power to withstand even draught conditions. Organic cultivation changes the soil into a carbon pit, which helps to remove carbon dioxide from the atmosphere. It helps the farmers to work within their limits, supporting the planet in a sustainable way.
Besides, environmental benefits, there are other benefits to organic cotton production. It provides healthy working environment for the workers and small-scale farmers. Farmers increase their savings by not spending money on pesticides. Organic cotton products are softer and safer for the skin.
Also, child or forced labor is not allowed in organic cotton production. Thus, labor laws are properly followed.
Caring for the world and the people we share it with is a life choice. Choosing organic cotton is part of this choice. In 2015, 26 million metric tones of cotton was produced globally. Organic cotton makes up less than 1% of this. By choosing organic cotton, we are investing not only for water conservation, cleaner air, better soil and farmer livelihoods, but better living for future generations.
Wool is a protein fibre formed in the skin of sheep that has been woven into human history from the beginning of civilization. Every year sheep will produce a new fleece; making wool a renewable fibre source. Wool farmers actively work to safeguard the environment and improve efficiency, endeavoring to make the wool industry sustainable for future generations.
It is biodegradable as when it comes to the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. It takes a shorter time to break down and kinder to the environment compared to oil-based synthetics, which contribute to global pollution.
Wool doesn’t only benefit the ecosystem, it has a number of properties desired by most individuals due to its hygroscopic, breathable, resilient, multi-climatic, and non-allergenic features.
We strive to design timeless and durable styles. We are proud that all our designs are high quality, long lasting and sophisticated.
All Eren garments are designed and created in our London studio. We work hard to minimize waste throughout the process from the office to final production.
We hope that our designs are worn and shared by mother to daughter, generation to generation.